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But interior spaces are some of the most difficult subjects to photograph and when you are photographing your apartment you will be facing a subject that can feel “empty” or “lifeless.” Here are a few tips to combat a lifeless photo and help you welcome tenants over the internet into your home.

Setting the Scene:
The first step is to clean the apartment. Clean everything. Make your bed, straighten the rugs and curtains, put away the magazines, hide the garbage can, and put the toilet seat down. You might even have to put away things that aren’t usually put away. Less is more when it comes to décor to help a room not appear “cluttered” in a photo. On the other hand, the apartment should seem like someone lives there, not totally empty, so set the kitchen table or put a vase of flowers on the nightstand.

Lighting the Scene:
Most cameras are designed to take photos outdoors and indoor spaces are just too dark to look good. Natural light from outside is best, but cameras are attracted to bright windows like moths to flames and everything else in the room will be darkened. Try to let the light in through the window without actually having the window in the shot. Don’t use the flash, unless you have a good flash that you can bounce off a wall or ceiling (if you don’t know what this means, don’t use your flash). Turn on every lamp in the room for a nice warm glow, but by all means, avoid fluorescent lighting, which can cast an alien green light in photos or make your apartment look like a hospital.

What to Shoot:
Everything. The more the merrier. You can always delete the ones that don’t look good or you can send them all to us and we will pick out the best photos of your apartment for the website. Shoot every room in your house. Take close ups of your best pieces of furniture and decorative art. Small architectural details or decorations may seem insignificant but can help represent the design style of the apartment. If you have a great view, photograph it. Great sunsets? Photograph one. If your apartment is in a historic building, photograph the exterior as well.

How to Shoot:
Steadying your camera is crucial. Even if you set the perfect scene and light it well, a blurry photo is useless. If you have a tripod, use it. If you don’t, try to rest the camera on a table or flat surface or steady your hand against the wall. Most basic cameras don’t have a wide enough lens to capture an entire room, so you’ll have to back into a corner or shoot a room through a doorway. Try the room from many different angles and all corners and doorways. Don’t always take the photos from eye level. Crouch down or stand on a stool for different perspectives, but try to have as little of the ceiling in the shot as possible.

Let the Room Be the Star:
People like to rent an apartment that is empty—that is, without other people living there, so photograph your apartment without yourself or your family members in the shot. Watch out for mirrors! A self-portrait of you with a camera in the bathroom mirror won’t help sell your apartment.

To Summarize:
• Clean the apartment
• Add a few small decorative touches
• Shoot during the day when it’s bright, but not too sunny
• Photograph every room
• Take lots of photos and choose the best

If you want to list your apartment with Red Apple Apartments, follow the above advice and send your beautiful apartment photographs to info@redappleapartments.com. We’ll get back to you right away and hopefully you’ll have tenants in no time at all.

The guide has information on city history, local cultural attractions, recreational activities, day trips around the area, and general dining, shopping and transportation information. Everything is on our website so you can plan ahead or decide on something to do once you get to your apartment (all of our properties include internet access).

Check out our city guide to Reykjavik or learn about any of our other destinations and pack your bags!

About Copenhagen

About Helsinki

About Oslo

About Stockholm

Our lists are also growing longer in Copenhagen and Reykjavik with several new apartments added to these established cities.

We’re excited to continue to find affordable luxurious apartments in these five dynamic cities. Check the website often for new arrivals as many of our apartments are being booked as soon as they are listed. And if you are an apartment owner in one of these cities, please contact us at info@redappleapartments.com if you want to see your property listed on our website.

If you want to take the Observer’s advice and make a spontaneous visit to Reykjavik, please check out our list of apartments in Reykjavik at www.redappleapartments.com or contact us at info@redappleapartments.com and we’ll help you find a place to call home for the weekend…or longer if you fall in love with Iceland.

Ragnar Saevarsson
Managing Director
ragnar@redappleapartments.com

Ragnar is co-founder of Red Apple Apartments. He holds Master’s degrees in Entrepreneurship and International Marketing & Brand Management from Lund University in Sweden. He held several management positions in sales and marketing before starting Red Apple Apartments. He is at home in the virtual world of the internet and has a keen eye for design. He speaks fluent English and has a good grasp of Danish and Swedish. Ragnar is well-traveled and places an importance on health, fitness and recreation in his life. He has two children and lives with his wife, Sesselía Birgisdóttir, in Lund, Sweden.

Sesselía Birgisdóttir
Marketing Director
sesselia@redappleapartments.com

Sesselía is co-founder of Red Apple Apartments. She has two Master’s degrees—International Marketing & Brand Management and Managing People, Knowledge & Change—from Lund University in Sweden. She worked for many years in the publishing industry in marketing and sales and brings her creative skills to Red Apple Apartments, where she also exercises her talents in public relations. She lives in Sweden with her husband, Ragnar Saevarsson, and has a daughter and stepson. She divides her time between work, family and travel—sometimes doing all three at once. She speaks fluent English and Icelandic and some Swedish and Faroese. She has made several attempts to learn Spanish and has sincere hopes to get it down one day.

Jennifer Pemberton
Communications Manager
jennifer@redappleapartments.com

Jennifer is from the United States and holds a Master’s degree in Creative Writing. She has taught writing and literature to university students in the U.S. and China and serves as our web editor and writer, among her many tasks at Red Apple. She has worked as an editor for university publications, a history magazine, and an expedition travel company. Her work as a travel writer has taken her to the Antarctic and Shanghai, where she worked on writing an online travel guide to China. She has recently moved to Sweden, where her husband is a Master’s student at Lund University. She is passionate about travel and the outdoors and is an avid camper and backpacker. She speaks English fluently and knows the language intimately. She also knows some basic Spanish and Mandarin Chinese, and she can say hello and thank you in at least 15 other languages.

Lyazzat Salikova
Customer Relations Manager
lyazzat@redappleapartments.com

Lyazzat has a Master’s degree in Entrepreneurship from Lund University in Sweden and her business ideas and customer relations skills are valued at Red Apple Apartments. Originally from Kazakhstan, her knowledge of the global community comes from working for the United Nations and several U.S. government development agencies. She has lived in the U.K., Germany and Indonesia and her passion for travel has taken her to over 30 other countries. She is fluent in Russian, English and Kazakh and picked up quite a bit of German. Her Russian enables her to understand many Slavic languages and she hopes to add Swedish to her list soon. She lives in Sweden and, when she’s not touring Europe on the back of her husband’s Harley, she enjoys the comforts of home—reading, cooking and relaxing.

Travelling with a laptop

Is your laptop just a faithful companion, and you decide travelling ‘together’ to Reykjavik? There are some things you should know in order to protect and use it properly. Take a look on our advises!

Before your departure for Reykjavik, we would suggest preparing your laptop computer for the future challenges. If your plan is to have Internet access, you have to check if the security updates and a firewall are installed, so as to prevent intrusions from other computers that are using the Internet. If you need your files fully protected, our recommendation is to encode them or to transfer them to a portable CD. Why not try this for encoding your files?

If you’ll fly to Reykjavik in economy class and you’re planning to use your computer for a long time, we would say it’s good bringing a second battery. That is not necessary if you’re flying in first or business class, where your seat has a power outlet. Check this to see which are the airlines providing seats with power outlets for laptops, go to.

Before leaving for Reykjavik, you should know that is possible to need a plug adapter to accommodate the type of electrical plug used at your hotel. We would recommend a careful reading of the labels on your power adaptor.

If your looking for a place to go online, there are lot of WiFi hotspots around the city. Most coffee houses have WiFi, if you have problems finding one you can ask just around.

If you don’t want to ruin your trip to Reykjavik, we suggest not to openly carry your computer in public areas, because you’re exposing to the risk of theft. You should be limited yourself to use it indoors or in internet-cafes.

Being aware of these common threats and preventing them, you can stay connected on your trip Reykjavik as long as you need to.

This phenomenon happens in both the northern and southern polar areas, but because the northern pole is more inhabitable you have a better chance of seeing the lights here. In the north the technical name is aurora borealis, which is named for the Roman goddess of dawn, Aurora, and the Greek word for north wind, Boreas.

Northern lights in Reykjavik

What the scientists say about the Northern Lights

The Northern Lights occur because of charged particles in the air that collide in the earth’s atmosphere. Normally this happens about 100 km high up in the air where something called solar wind (energy from the sun traveling at high speeds) travels through the atmosphere toward the earth’s magnetic fields. The magnetic field centers on the North Pole and is a 2500 km circle.

Because this magnetic field is so large, the Northern Lights can be seen in Iceland clearly.

The most common colors of the Northern Lights are green and red. This is because of the percentage of oxygen molecules in the air. Reds, blues, and violets may also appear depending on the amount of nitrogen in the atmosphere.

Optimal viewing of the Northern Lights in Iceland

The Northern Lights can sometimes be seen for only a couple of minutes while other times the show might last for a few hours. There’s really no way of knowing how many times or for how long the Northern Lights will be visible, so to increase your chances of seeing the Northern Lights follow these tips.

Viewings are best between September and October.

The Northern Lights are not as impressive (or there are none at all) from May through August.

Pick a clear night. Any cloud cover or weather will hide the changing colors.

The colder the better. Crisp nights prove to be more spectacular.

Dress warm. Although Iceland is not as cold as you think it is, it is still the winter. Dress warm and bring blankets.

The most dramatic light displays are seen around midnight.

Travel to the countryside where the city lights and pollution won’t disrupt the view.

Be patient. It could take awhile.

Go with a tour group. The local experts know exactly where to go and what conditions are perfect for viewing the Northern Lights in Iceland.

Now is a good time to book for the winter season, take a look at Red Apple Apartments Reykjavik and see if any of our apartments in Reykjavik suits your needs.

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